In this section, I want to discuss with you the dilemma of adding comments on a website or blog. It is worth it? Do they work?
When you talk to the experts out there, some will shout that comments are an essential part of your business and will help you achieve success, while others will make their point saying they are not so important.
So who do we believe? They are either good or not right?
If you are wondering just how effective comments are and whether you should spend your time addressing them or not, then read on and I will shed some light on the subject for you and hopefully guide you in the right direction.
Consider Your Visitors
For me, one of the most important aspects of comments is the ability to give your visitors their say. Let’s face it, their opinions are important too wouldn’t you agree? If they have spent the time to read through your content and want to share an experience with you, or they have a question or concern, they should be able to share it.
When you hear people talking about the importance of comments on a website or blog, they (most of the time) will start to talk about the SEO and technical side of things. As with a lot of people, they think for the search engines and not for the actual people visiting the website.
Whether you agree or not, real people in the real world are coming to the internet to read content. These people like to offer a point of view and with that comes dialogue and engagement. This is helpful for your audience and it goes a long way!
How annoying is it when you are searching for information and you come to a website with absolutely no way to contact or speak to anyone? Very frustrating. So do not be one of them!
Enhancing Your Content!
Having people comment on your website is also a great way to enhance your own content. You will find a lot of the time, people will ask you a question as they did not get the information they wanted within the post. This could offer you the chance to go over your text again and make additions and improvements to it.
Have you been thorough enough the first time around? Maybe things have changed since you wrote and published the material and updates are needed to keep the content fresh!
This is another great reason to allow people to comment on your website. It can really open more doors and give you ideas to create more helpful and engaging content.
Content Is King
If you have visited other sections on this website, you will have heard me talking about content and just how important it is. Quality content is crucial to the success of a website or blog and this should never be overlooked.
Comments also make up content. It is seen as additional content on your website and it goes onto the overall page or post length. Not only this, but the comments keep your content fresh as they are always coming to offer additional information.
This is a wonderful asset to have. Besides helping and engaging with your audience, they are also writing content for you.
It is always important to write for your readers and during their visit they get the information they are looking for. If you can engage them to communicate with you then this is a great way to improve your rankings within the search engines. Empires such as Google love to see you helping people and offering quality. Do that, and you will certainly be rewarded.
The Use Experience Of Your Website
This is another phrase you will come across and it is with good reason too.
It is important to offer your readers a good experience on your website and the more they are satisfied, the better your site will become. If people enjoy what you have to say then they will take action in some way. Maybe they will opt in to your mailing list, watch a video, leave a comment and maybe even purchase something.
Getting people to comment on your material shows that it is engaging and people have something to say or have an opinion. Dialogue is so important and it shows Google and other search engines that the content has something to offer.
Remember too that if you have comments already, other people are more likely to comment too. Nobody likes to be the first one to put themselves in the limelight. Once you have a flow of comments and opinions, it is more than likely other people will add their points of view within the comments too. Very often a dialogue can be created between your visitors and guess what, this is all content going onto your website.
All of this engagement keeps visitors on your website. The longer they are on the site is a ranking metric for the search engines. People spending time on your site to engage and be active is complete gold for your rankings and trust.
The Readers Come First, But What About The SEO?
As I say, for me the comments are vital for the readers. I would never not have comments on my blog. That being said though, do they really increase your chances of being ranked higher in the search engines? Are they important for SEO the same as Keyword Use and Keyword Research are for example?
Some will argue for and against this, but I want to offer you my take on it.
We all know that you base your content around keywords. The relevant content is then published and the search engines crawl it and rank it appropriately. Within your content, you will also get ranked for other related keywords known as LSI (Latent Semantic Indexing) Keywords. These are other keywords that are relevant to the subject.
In other words, you can write a post targeting the main keyword, but you can actually get indexed and ranked for many other keywords within the same piece of content.
Now, add comments to that content. More comments equals more content and more keywords that will get indexed and ranked. More comments will improve the overall ranking of your page or post within the search engines.
Note: Always ensure that you approve good quality and relevant comments only. Comments that filter through that are not relevant or are spam can do more damage than good. Always make sure the comments are good quality and relevant for your website and answer them all thoroughly.
For example, very often I get comments like the following:
Great Site, Thanks!
While I find the comment very nice and I learn someone enjoyed their visit, the comment itself does not add value or dialogue to the content. With this, I take the email address and mail them privately to say thank you, but I do not approve the comment onto my website.
Be careful with comments and only approve the ones that add value to your content.
To summarize this with you, I personally feel having good quality comments on your website/blog (and thorough replies) will drastically improve your chances of success.
Yes, quality comments will be picked up by the search engines and all of this extra content will be indexed and ranked, but your visitors and their actions are important too.
If your readers love what you are doing, they will stick around and they will keep coming back. Comments are only one aspect of building a good reader trust, but if you can encourage readers to involve themselves, engage and share your hard work, then you will enjoy better rankings, more visitors and a great overall successful website.
My Final Advice
There are numerous areas of training needed to build a successful business. Laying the foundations correctly is vital and attracting genuine readers is critical to your success. Comments though are so important and there is a right and a wrong way to manage them!
If you want to build a business which reaches out to a solid audience that will engage within your content then come and let me know. Please reach out to me in the comments with your questions and thoughts and i will get back to you.