This is a very common question which is asked especially by people who are new to blogging. How often should you post on a blog? Some say daily, others say twice per week, others will advise you a couple of times per month! So which one do you go with?
First of all let me tell you, it all depends on the individual and the amount of time you have on your hands. Some people may have the time and inspiration to blog daily, but this can also become tiring and a little bit of a chore.
You have to find your comfort zone and understand what your limitations are. Maybe you work full time? It is possible you have a partner and/or children? We all have to take our lives into consideration too I’m sure you will agree.
Here I want to talk to you about blogging routines and help you find the best one for you.
Before we start!
There is a myth that search engines such as Google want to see plenty of content on a regular basis. Yes, they want content from you to put into their results pages, but they want content that is of quality.
Long gone are the days when you could write page after page of complete crap and expect it to achieve good results in the search engines. It is better to spend a few days writing one post of really good quality than submitting 5 pieces of garbage that nobody would want to read.
So Quality over Quantity is the best practice here!
How Often Can You Write?
First of all, when it comes to your blogging frequency it really does depend on how much time you have on your hands to develop quality content. Also, it depends on the niche which you have chosen to work with and if there is a demand for this content.
For example, I personally try to blog 3 times a week. Sometimes I can do it, other times not. The important thing here is, I do it when I can and as often as time will allow. I do not work with huge news networks where new topics are needed to be covered all the time. I try for twice a week, and if I can only manage once, that is good for me too.
Just make sure you spend the time you have developing content that people want to read. This is really important, as Google will not rank your efforts very high if your content is low in quality.
There is no use in slogging away and publishing material daily when it is lacking quality. You will burn out and your efforts will be a waste of time.
What Frequency Satisfies The Search Engines?
One of the elements to blogging that often eluded me when I started out was to be consistent. I remember setting up my first blog and I was really excited to get things moving. I wanted my name in lights so people could see it.
I would write and write as much as possible and I was publishing new content almost every day. It was great for me and I could see my website taking shape fast and I was really confident that things were going to work out.
After around 6 weeks though, I burned out. I was exhausted and I stopped. I could not find my zone and I got hacked off as very little was happening. There were no visitors although there were over 60 posts on my blog. I was confused and of course was left asking, ‘all that work and nothing?’
Well, yes. This is the way it works.
The problem was, I stopped. I did too much too soon and then I fell by the wayside. A new blog/website needs time to mature. The search engines need time to see what you are all about.
I like to think of it like this
Your relationship with Google and other search engines is like a romance. You have to work at it. You can’t expect to get lucky on the first date. You have to go on a date or few, drink a wine and have a dance. Slowly you get to know each other. Once that trust and friendship is there, that is when the magic happens.
You cannot expect to get fast results. To publish day after day for 4 weeks and then do nothing for 2 weeks is not as good as simply publishing once or twice per week over a long period of time. So, be consistent!
Have A Strategy
Since I made that mistake, I took some free time and I asked myself if this blogging game was really for me! I reached out and made contact with people in the online world and joined a company called Wealthy Affiliate under advice from many people I spoke to. Here I learned what was needed and applied the techniques taught to be successful at blogging.
I made a plan. I developed a strategy that would work for me and I stuck to it.
Before I did anything further, I grabbed a diary and listed all the essential things there were to do on a weekly basis. I had a full time job then and there are things that life demands from you that need attention a lot of the time. I developed a time frame around all of this which would suit me working on my website without interruption.
There was a plan in place which allowed me to write content and take care of other website matters and I could find time to publish twice per week. I stuck to that. After a while things started to come together. I was relaxed, I enjoyed what I was doing and I was working at a pace that was extremely comfortable for me.
This was the key for me working towards success. So, make sure you take the time to formulate a good working pattern for yourself.
Publish Between 1 And 3 Times A Week
Like I have mentioned, unless you are operating a news based blog or website which needs constant new material, then you do not need to publish material every day. It is tiring especially if your blog is a personal one. The choice is of course yours, just be sure you do not burn out.
2 or 3 posts added to your blog each week is a great publishing frequency. It is great for the search engines and over some time you will see your rankings start to rise up. Just ensure the content is of a good quality. Do not write fluff! This is really good for new sites too. Publishing 2 or 3 times on a weekly basis will get you some good traction over a nice period of time.
If you can only manage to publish a new post once per week, this is fine too. Personally I prefer this frequency now as it allows me good time to develop the content correctly and thoroughly. Initially I did publish 2 and 3 times a week but I do not like to rush my work and I personally feel if I was trying to get 3 posts out every week now, it would not be a quality effort. Once per week is fine for me.
Hit Social Media
Aside from your blog publishing strategy, also ensure you develop a plan to publish to your social media accounts too. Once you publish a new piece of content on your website/blog, share it on your Facebook, Twitter and other social accounts.
This will create interest and people will come to read what you have to say. They may even share it and things can gain good traction this way. Link back to your post so they visit your website.
A good social following and engagement from social media can really take your blog to new heights. So do not overlook this.
My Final Advice
If you are new to blogging I can understand if you find things frustrating. I know what it is like trying to post new material in your attempt to get noticed and appreciated. It can be a hard slog.
Just be sure to have a good plan to follow. Write good content and publish it when you can. Try to follow the guidelines I have offered and if you need more information, feel free to let me know.
Learning how to develop content and follow good SEO (Search Engine Optimization) practices is important for your success. Do not take shortcuts. Do things correctly and follow a good tuition package. This will enhance your chances of being successful online.
I hope this helps you out and please leave your questions or thoughts in the comments below. I will get right back to you.