If you are serious about doing anything worthwhile online these days (certainly with website/blog creation) you need to hone in on your writing skills and learn how to be a good content writer. Now do not panic, nobody is asking you (or expecting you) to be a novelist here, far from it in fact. That being said, it is important you are able to communicate effectively with your website audience and keep them engaged so they read your content.
What is the point of spending hours each day writing content that nobody will read? No point at all.
There are some steps you can take to ensure you capture your readers attention and get them to take action on what you are talking about. These steps will prove crucial to the success of your content.
Are you struggling with your content creation? Do you consider writing good content one of your weaknesses? Keep reading and I will uncover some important points to get you moving in a good direction.
Practice Makes Perfect
Yes I know, it is an old saying but it still stands. If you practice at something you will get better at it. When I first started writing content for my websites I dreaded the procedure. I could not think what to write about and I was often faced with a blank canvas and writer’s block!
Once I did start writing, it seemed like hours would pass and little progress was being made. It was a chore for me I admit it, but I was determined to be successful, so my secret was just to never give up. I kept at it (and followed some tuition and advice on writing) and I practiced until I had it down.
After remaining focused and being determined to conquer this issue, I can now write freely and without worrying. Never give in and know that the more effort and practice you put into it, the easier it will become for you.
Of course there is more to know when it comes to developing website content, but if you can get your ideas down easily then this is a great start!
Understanding Your Visitors
While creating your content it is absolutely essential that you keep your readers/visitors in the forefront of your mind. What you have to remember is that you are writing for real people who are going to visit your website or blog and read your content. Yes, there are rules to follow when it comes to Search Engine Optimization (SEO) but your readers have to come first.
When I create my content I always try to vision myself talking to one person as if they were in the same room as me. I want to be friendly and give them that personal attention, just like I am doing for you now. I want to be thorough and helpful and when I finish talking to you, there is a sense of comfort and you have the information you came looking for. If not, you will feel extremely comfortable to ask me any questions if you need to.
It is vital that you create a bond with your visitors and show them that you care. If you cannot connect with your audience they will leave and your content writing will be in vain.
On the subject of understanding your visitors, there is one mistake I see many people making. It is important you keep your content on topic and in relation with your website. You for example, have come to this website as you may be interested in making a business of your own online, content writing or Affiliate Marketing Principles! You have not come here looking to book a vacation or to learn to play the guitar. If I was to start talking to you about the nicest places to visit in Greece and/or Guitar Chord Principles, you will probably leave and I would not blame you.
Keep your content relevant and do not start to branch out into other topics that have nothing to do with your website niche! It sounds straight forward but you will be surprised how many people fall into this trap!
Stay On Your Point
Always try to stay with the point you are trying to make when it comes to composing your content. Again, many people fall into the trap of starting to waffle about something completely off topic and they lose sight of what their post was originally supposed to be about.
Here I am talking to you about important points you need to keep in mind for you to be able to become a better content writer. I am staying with the points I wish to make and I am not diverting away from this by talking to you about something else. If I was to do that, I would lose your attention, you would not be getting the information you came here looking for and yes, you would leave!
Know what you need to say, know what your readers are there to read about, and get your point across. There is no need for fancy ideas and blabbering on about something else completely irrelevant.
Watch The Video Discussion Above On How To Be A Good Content Writer
A Very Important Point To Bear In Mind
Unlike many years ago, computers have really become part of our every day lives. Most of us even walk around with one in out pocket in the form of a Cell Phone. Have you noticed our behavioral patterns on these devices?
It is very rare in these modern times that you will see people initially reading something thoroughly. We browse don’t we? We flick through posts on Facebook and Twitter and we are grabbing at snippets of information that people have created.
We are living in a world of Tweets and Posts that are very small and take seconds to digest. People by nature these days (in my opinion) are extremely lazy and to get someone to read a full piece of content can be somewhat of a struggle. A large percentage of the time people will even choose to watch a YouTube video over reading a full piece of content.
When people visit website pages such as this one, you will see that the first natural reaction is to scroll down and try to get an overall view of what the post contains. They will look at the headings and an image or two and see if there is a video. They will decide if they like the look post or not before they even start to read it.
This is why it is absolutely critical you stay on subject, get to the point and understand who it is you are talking to. If you can create that feeling of ease and understanding from the start, you will have a better chance of keeping people on your website reading what you have to say!
Be Original And Creative
Never be one of those that copies other people’s material. Always try and be creative and keep your ideas your own. Put your own stamp on your content and be your own person.
Plagiarism is not allowed and simply copying other people ideas and information will see you in a lot of hot water. In fact, it will see you banned and your information will be potentially deleted from the Search Engines.
People come to websites for information and ideas. They want to hear different points of view and see things from different angles and perspectives. If you are simply copying other peoples ideas then you are not being original and you are not putting anything out there that people have not already read via another source!
Putting your own thoughts and opinions down will lead to a lot more engagement and interest and you will stand a far better chance of being successful with it.
Do not cut corners by trying to be a smart ass. Be your own person!
Make Use Of Relevant Visuals
There is nothing worse than trying to fight your way through content when it is just a sea of words. Always ensure you add relevant images to ‘show’ what you are talking about. It will create more interest and it will be easier on the eyes of your visitors.
People will not sit and read pages of text. Remember what I said above when I said we live in a world of Tweets?
Good images, graphs and charts within your content will make your content a lot more enjoyable to read and digest. Also, make sure you make use of small paragraphs and regular headings to keep it simple to get through.
A Mention On SEO!
While I have said that your focus should be on your website visitors, it is also important to know that you have to follow some rules so the Search Engines can find and deliver your content to those people searching for it.
SEO (Search Engine Optimization) is a complete subject all of its own and I am not going to go off topic here remember 🙂
Just know that SEO plays a role within the content you create and you can read a lot more about the rules and what is needed on the Search Engine Optimization And Why It Is Important post.
There is also a section on Keyword Research which you will find beneficial for writing your content.
I want you to know that creating content is not as hard as you think it may be. Like I said from the outset, it takes some practice. The most important thing is to get your message across in a friendly and personal way!
People do not want to be confronted by text that looks like it came out of a science book. Keep things simple, direct and to the point. It is important you create a friendship with your readers and this in turn will lead to a great deal of trust.
If you share your visitors concerns and offer them the information they are looking for you will be well on your way! Always make sure that you are available to them too. If they have questions and concerns, be ready to offer your hand of friendship to help them out!
My Final Advice
If you are struggling with getting the concept of creating good content down, then there is help out there.
I too struggled at the start but with some good training and information I was able to tap into my hidden talents. Come and see where I learned to create good content and obtained the knowledge and skills to build my own online business.
You can do it too with some practice, effort and solid guidance.
If you have any questions or need help on creation of content feel free to get in touch with me. Leave your thoughts in the comments below and I will get right back to you.