It is extremely important to know how to get ranked on the first page of Google with a website or blog as this will determine whether or not you will be successful with it in the long run.
How many of you have developed your own online business (or are in the process of doing so) yet you are failing to hit the first page in the Search Engine Results for your targeted keywords?
I want to he honest with you here, even if you manage to get second page rankings it is still not quite good enough! Unfortunately people are not inclined to start browsing through all of the search results to find what they are looking for and if they cannot find something on the first page, they will search again using a different keyword. Only a very small percentage of people will look at the second page of the results and an even smaller percentage will click through to page 3.
It is vital you develop your content and carry out good SEO in order to get page 1 rankings otherwise all of your efforts are going to be wasted.
Here I want to talk about some important points with you about how you can develop in such a way that leads to a better opportunity to ranking your content on the first page of the SERPS for your chosen keywords. So, let’s get you seeing some page 1 rankings! Are you ready?
Let’s Get Started.
You Need To Be Consistent
One of the most common questions i am asked is ‘how long does it take before I get on the first page of Google and start getting traffic?’ Well, how long it is a piece of string? This answer to this question of course depends on many factors and one of those is how much effort you are willing to put in.
The key to developing an authority website is to be consistent and to give it time. I understand when you first get started there is excitement in the air and you are writing content and publishing it every day sometimes for a month or two so you can get the ball rolling.
Come month three though you start to burn out and get fed up. There is something in the back of your mind that niggles at you and you cannot understand for the life of you why you are not getting anywhere.
Let me put your mind at rest here because you will have a lot of conflicting opinions on this.
Some people will tell you to publish content every day, some will say publish between 8 & 10 new posts every month and some will tell you once a week is enough! My view is this – YOU NEED TO BE CONSISTENT!
There is absolutely no point in publishing once per day in my opinion, as you are never going to be able to keep that going for the foreseeable future. By doing this you will burn out and to meet the demands you have set on yourself will lead you to producing content that is of little or no value. Unless you are a corporation and/or you have a team of writers (or you are operating a news blog), I would avoid this option of daily publishing.
You need to choose a schedule which you know you can maintain for the long term. It is far better to publish 50 posts over the year rather than publish them all in the first 2 months and then do nothing after. Consistency is key here.
You will always have people tell you that the more you publish the better. This is actually very true but it is only beneficial if you are consistent and your content is of quality. Publishing for the hell of publishing will only do you harm later on if your content is not up to scratch!
Work to a schedule that you know you can stick to while producing content that is worthy of publishing. Over time your website will become an authority so make sure you do not burn yourself out too soon. Check out the How Often Should You Post On A Blog post for more on this!
Do Your Keyword Research
It is important (certainly when you are starting out) to target keywords that do not have a lot of competition. Long tail keywords are ideal for this and most of the time you can find relevant ones to use which you will stand a good chance of getting good rankings for.
As an example, if you look at the title of this post you are reading you will see I have titled it as : How To Get Ranked On The First Page Of Google. This is a long-tailed keyword and it is very specific to what I am talking about. Now I will be honest, not so many people are searching the internet using that exact search term but there are some. The competition is low and not too many other websites are out there are targeting the same long tail keyword. I know I have an extremely realistic chance of ranking this post in the search engines on the first page!
If on the other hand I was to title this post Website Rankings things would be much different. First of all this is not a long tail keyword. It is very short and it is not specific at all. What aspect of website rankings could I be talking about? Also, the competition for this keyword is extremely tough and there are hundreds of competing (and more established) websites out there that are saturating the Search Engines with their quality content. Personally I would never dream to target a keyword like this as initially I would never get ranked for it.
If you want to be successful with your content you need to make use of a good keyword research tool. Keyword research is an essential part of your online business and you can read more about it on the post I wrote called How To Get A Higher Ranking On Google.
Even though long-tailed low competition keywords will not send masses of traffic to your site, it is better than not having any traffic at all. These small amounts build up as you keep posting new content and you also need to bear in mind you will be ranked for other keywords naturally from within your content called LSI Keywords.
Create Thorough And Engaging Content
While I have already touched on the subject of content when it comes to a publishing frequency, here I really need to stress to you how important it is to make your content really good quality.
One of the metrics to good rankings is the amount of time people spend on your website. If your content is crap people will leave, it is pretty much as simple as that. If people leave (or bounce) from your site this is not a good metric for you to have on your side.
Try to make your content engaging and interesting and encourage your readers to have a look around. Use of internal links so people can navigate around easily
are an excellent way of guiding your audience through your site. Offer them a video to watch, encourage them to leave a comment or ask them to sign up to your mail opt in. Activity on your site by visitors is really important for rankings and if Search Engines see you are offering good quality and a pleasant user experience (UX) you will be rewarded for it.
If your content is not of good quality people will not want to look further, they will not share your content nor leave you a comment. In fact, the only action they will take is to click away and leave!
Another common question I get is ‘how long do my blog posts need to be?’. I know these days we are living in a mobile world and most of the time we are digesting small snippets of information such as a Tweet or a Facebook Post from our cell phones. With this, many people are in the frame of mind that their website content needs to be short and to the point as people will not take time to read it all anyway!
This is actually not true and you will find that most website posts that are worth anything are approximately 1500 words. It is always advisable to try and aim for 1000 words as a minimum when writing your blog posts. Of course this is a guideline and it need not be set in stone. It is important to get your message across and to be thorough. If it takes 1200 or 1400 words then so be it. The important thing here is not to stuff your content full of garbage simply to achieve a good word count. Remember, quality content is king here.
Most pieces of content that you will find on the first page of the Search Engine Results Page (SERP) are often 2000 words and more. It gives you an idea of what you need to be aiming for. If you are publishing material with only 300 – 500 words, I would personally say you need to up the stakes a little.
Content as I have already said is King and I hope you understand the importance of it. What if other people though were also adding content to your site? Well they actually do it all the time in the form of comments.
Although comments are not directly within the text of your content, they are considered as content and they do count as the overall page or post length. This is great for you as people are coming and adding content to your site.
It is important though to answer and engage with the people leaving comments on your website. Be helpful and try to answer their concerns. Engagement with your audience is something the Search Engines love to see. They can understand from there that you are offering a good user experience and people are getting what they came for.
Do not overlook the importance of comments and answer all of them! Very often they can lead to new ideas too and you can go on to create some really awesome content from them.
SEO (Search Engine Optimization)
To have a successful business online you can not escape good Search Engine Optimization (SEO). Although your content needs to be written to engage and supply information to your audience, you do need to follow the rules so the search engines are able to index your content correctly thus making it easier to rank and find.
SEO is a subject all of its own and it is covered in the Search Engine Optimization And Why It Is Important post.
I want you to know from me that it is not impossible to get your content ranked on the first page of Google. There is no secret science to it and you do not need to be a computer whiz.
Producing quality content that people want to read on a regular basis is the key to your success. Keep a schedule and be consistent with your content output. Always do your keyword research to ensure you are targeting good keywords that you can rank for and do not try to bite off too much too soon.
As you gain authority with time you will find your rankings will naturally climb up and all of your effort will be worth it. Do not get impatient but just keep hacking away at it. First page rankings and success will follow!
My Final Advice
Content writing, SEO and keyword research are essential skills to have in your arsenal. If you can master these areas then you have a very good chance of achieving online success.
Luckily, it is not difficult to learn and all you need is guidance. Come and see where I learned all the skills needed to build my own online business and of course if you have any questions or thoughts just leave them for me below in the comments. I will get right back to you. Hit the green button below to get started!