What Is White Hat Search Engine Optimization?

Good SEO for your website or blog is essential and using the correct approved techniques will stand you in good stead for a successful adventure online. While you may be aware that SEO is important, what is White Hat Search Engine Optimization exactly? You have possibly read information on Black Hat SEO too but what is the difference?

If you are relatively new on the scene, then you may be curious as to what these terms mean and here I want to clarify the importance of good solid White Hat SEO for you!

The important thing to know here is that White Hat SEO is what you should be doing and Black Hat SEO you should be avoiding at all cost.

As with my information on Black Hat SEO, I strongly recommend you read this as learning how to do SEO correctly will see you benefit greatly within the Search Engines and it will lead to a potential lucrative business online.

What Is White Hat SEO?

Basically, carrying out White Hat SEO on your website or blog means you are following all of the rules set out in the Search Engine Guidelines. It is a way ofWhite Hat SEO - What Is White Hat Search Engine Optimization

applying techniques and practices which Google and other Search Engines such as Bing and Yahoo like to see.

By following these correct procedures and adhering to the guidelines, you have a very good chance to be ranked well in the SERPS as the big players can see that you are authentic and not straying off course into Black hat Techniques.

So, if you choose to wear the White Hat (or no hat at all) then you are a pretty good team player. However, start trying on the Black Hat and you will be playing for the losing team down the road.

The Importance of White Hat SEO Techniques

If you choose not to follow (or stray away from) good SEO White Hat techniques then you risk being banned from the major Search Engines. So is it really worth it?

You have to remember that these Search Engines have millions of users every day between them and it is their duty to provide quality, helpful and genuine information. If you are using Black Hat SEO and cheating your way through, why should they not ban you? They absolutely should in my opinion.

If you follow all of the rules they are asking you to follow, then in time you will be in a great position and potentially have a full time online business you can be proud of. Google, Yahoo and Bing will send tons of free traffic to your website which will see you flourish.

It would be a real shame to start dabbling with your Black Hat and have all privileges removed wouldn’t it? Straying away from White Hat SEO will see you pay huge penalties which you will surely live to regret.

White Hat SEO Takes Time

One of the biggest issues with people trying to find success online is lack of patience. If you follow the set guidelines, you need to understand from the outset that it takes time.

You must allow the foundations of your business to take shape, you need to gradually build up from the ground and you really should be aware that it takes time for the Search Engines to trust you. You cannot just walk onto the scene and expect immediate results, it does not work that way. Work hard, follow the rules and prove that you are one to be trusted.

If you lack this patience (which too many people do) and start breaking the rules, you will lose. If you allow yourself to stray off course then you will find yourself facing the consequences but if you stay within the boundaries allowed and put in the effort, although it takes longer, you will reap the rewards.

As time goes by then Google and the other Search Engines will trust you more. Initially they will only be sending you a little traffic here and there. Think of it as them testing the water. As you gain authority and show to them you are a serious player this trust will increase. As this happens your website traffic will mount up and once you are in the good books you will start to receive a constant flow of visitors from these big names.

Good SEO - What Is White Hat Search Engine Optimization

Good White Hat SEO Techniques

Here I will point out a few of the important aspects of good SEO and ones you should be implementing in order to get the best results. Of course the list is exhaustive in full but i will get some essential ones down for you here!


The Search Engines are interested in one thing and this is to offer the best results to its users. For you to be ranked well in the SERPS you need to be providing quality for these users, it is as simple as that. If you fail to provide quality you will not get rankings.

  • Create Awesome And Engaging Content
  • Maintain A Good Site Speed
  • Optimize Images
  • Meta Information
  • Internal/External Links
  • Good Navigation

Create Awesome And Engaging Content

The content on your website is essential for your success. The worst thing you can do is put together a pile of drivel because you cannot be bothered to do things correctly while expecting to achieve results at the same time. You need to be thorough and helpful and your content needs to offer the information that people are looking for.

Content is King and without quality helpful content you will be doomed to fail. Harsh, but true.

Correct Use Of Keywords

Always make sure you target keywords that make grammatical sense and you stand a chance of ranking for. I have dedicated a post to keyword research and you can find more information on the How To Find The Best Keywords For Your Website post.

Correct use of Keywords is essential to your success and far too many people do not take it seriously enough. Make use of a good and trusted Keyword Tool and ensure you target phrases which will see traffic come to your website.

Good SEO Is Essential - What Is White Hat Search Engine Optimization

Maintain A Good Site Speed

How many times have you tried to navigate around a website and it is so slow that you simply end up leaving? I know I have many times! A good site speed is a ranking metric and the faster your site operates the better rankings you will get. You do not want people leaving your website because it is slow.

Employing good SEO techniques and having the best Site Speed possible will see you in good stead for a better relationship with the Search Engines.

Optimize Images

Often overlooked is the issue of compressing and optimizing images. Huge files on your website or blog will also slow your site down and affect your rankings.

Compressing, Optimizing and labeling (alt tag) your images is good SEO and needs to be addressed.

Meta Information

Filling in the Meta fields of your website is also important for good SEO. Also, the Social Meta fields are important so when people come to share your content through social media they are presented with the information and the image they need.

Internal/External Links

These links within your content are essential and they provide a better user experience (UX) for your visitors. Offering links to other content within your site allows readers to easily navigate to related information with ease and external links are a great way for offering a reader further helpful information off your site.

This is a very powerful SEO technique and it should not be taken for granted.

Use Good SEO - What Is White Hat Search Engine Optimization

Good Navigation

As with internal and external links, an easy navigation system on your website makes life easier for its users. Having a nice flow and people being able to work their way around your website with ease is a good way to improve the users experience. Google and the other Search Engines want their users to have quality. If you offer it with a nice user experience, you will get better rankings. A good navigation system will also allow the Search Engines to index your content with more ease.

Of course, there are tons more areas of SEO you can be looking into when it comes to better rankings but to list them all here would take me weeks to write it and you days to read it. You will find a further reference to information at the end of this post.

Only White Hat SEO Will Suffice

There is no other way to be successful apart from following the rules and guidelines set out in the Search Engine Terms of Service. If you decide to take short cuts through lack of patience (or generally being a smart ass) then you will face the heavy penalties which will be awarded to you.

Please do not go down the road of employing Black Hat techniques as you will destroy your chances of ever seeing success. Not only that, you will find yourself banned and you will have the almost impossible task of ever being trusted again.

My Final Advice

You must do things correctly and by the book. Good SEO is actually not that hard to master and with some effort and patience you can have the business online that you are looking for. You have to be prepared to learn and apply the correct practices if you want to do anything useful online.

For the best Full SEO packages and training modules to teach you what is needed, feel free to pop by the university where I had all the education and tools to build my online business. Of course if you have any questions then feel free to let me know. Get in contact with me in the comments below and I will get right back to you.

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Chris Towers
Chris Towers
Internet Marketer And Owner at Cash On Your Hip
Hello there, my name is Chris and I am here to assist you in making a successful business online. Come and join me and follow in my footsteps and become a powerful presence on the internet.

I am an internet marketer and have a wide experience with website design, SEO Techniques and Content Creation.

Feel free to get in touch with me if you need anything. I will be happy to help you out!

10 thoughts on “What Is White Hat Search Engine Optimization?”

  1. Hello Chris, I must say that this article is very helpful and informative. I was doing black hat SEO in the past and that cost me my online income. White hat SEO is definitely worth following but just like you mention, patience is the key. We need to be patient because it takes at least 3 months for Google to start trust you. Thank you for sharing your knowledge about SEO, I will definitely invest more energy in it.

    • It is the only way Danijel. If you keep going down the road of applying Black Hat SEO then you will pay for it later. Rules and guidelines are there to be followed. It is as simple as that!

      Thanks for passing by!


  2. in search engine optimization (SEO) terminology, white hat SEO refers to the use of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.White Hat SEO is more frequently used by those who intend to make a long-term investment on their website. Also called Ethical SEO.

    I must say a big thanks to you for this awesome article asit would be of great help to the public as it has been of help to me.

  3. Many thanks to you for sharing such an excellent article with us. SEO or Search Engine Optimization is very familiar to those of us who work online.White High SEO is very important because White High SEO will send a lot of traffic to a website through (Google-Yahoo and Bing) which will enable the website owner to prosper. I will definitely follow your White High SEO strategies.Thank you for your great advice and I will share this registration with my friends

  4. Hi Chris. As a newbie, I have learnt that quality content is the key and I have promised to offer quality and proven contents to my users. I don’t wanna be a bad guy and lose along the way and probably get banned; I believe in doing what’s right. So I’d just relax my nerves, do proper research on any topic I want to share and follow the White Hat Method. I know it’d take some time but at the end, it is so worth it. So I’ll take my time indeed. Thank you for sharing these amazing tips.


    • Thanks for reading sir and yes, ensure you keep following the guidelines and staying on the good side of the search engines. You will get your rewards for all of your hard work!

  5. You really wrote well on this topic. Following the Black Hat SEO is a sure way of falling into the pit soon. Maybe not now, but soon enough. I’ve always heard of it but not given any thought about it. White Hat SEO is what we must do if we want to have a long-lasting successful business. Though it takes a while, with hard work and patience it will definitely pay off.

    You’ve written awesomely about the White Hat SEO techniques especially the internal and external linking. External linking is one that some people tends to avoid because they feel that visitors may not come back after clicking on it. But the fact remains that if you actually create quality and engaging content, a useful one, I don’t see any reason why they will leave and not come back.

    Great article on White Hat SEO techniques.

    • Hey Kell and thanks for getting in touch!

      A lot of people do tend to shy away from external linking you are right. What is important to remember here is that you are offering quality to readers. Your own content is of course paramount but it is also great to offer another resource that people may be interested in.

      Search Engines like to see you offering the best information and an external link allows you to give options and avoiding the so called “hoarding traffic” technique!

      Nice to hear from you.




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