Although it is essential you learn the techniques and strategies for finding good low competition keywords, it is also just as important for you to understand where to put keywords on a website for best effect.
Keywords are an important aspect of SEO (Search Engine Optimization) and it is always advisable to follow the rules. Using them correctly can provide some great results when it comes to your website traffic, but applying them into your website incorrectly can really harm your results too.
Are you always asking where to put your chosen keywords into your website or blog? Have you done some research and heard a lot of conflicting opinions? Here I want to clear up exactly what you need to do and where you need to place your selected keywords to you get maximum results from searches.
The most important factor when creating your website is quality content. You can do the best Keyword Research and have really great SEO, but with content that is not up to scratch, you will achieve very little. Try not to focus too much on the keyword once you have it in its place, but write naturally and for the readers who are coming to read your material.
Although the search engines want you to follow rules, you are not writing for them. You are writing for the people that come to your website (real people) who are looking for quality information to help them. Do not forget this!
Where To Place Your Keyword For SEO
Here I will list the areas where your keyword should be applied. Again, you will always have conflicting opinions, but this is the way I was taught to do it and it works. So, let’s start!
Once Within The Content Of The Page Or Post
When you write your content, always try to have the keyword in the opening paragraph of your material. The opening paragraph and as near to the beginning as possible is always the best. End of story!!
You will hear other people telling you that once anywhere in the content is fine, others will say in the first or second paragraph is equally good. Some will offer you advice to use it once at the beginning and once at the end of your content and so forth.
Put the keyword in the opening paragraph and as close to the beginning of the text as possible so it reads naturally. From there make sure the rest of your content is naturally written for the readers. Do not STUFF your keywords, there is every chance this will harm your rankings.
Also, focus on ONE KEYWORD for each post. Do not try to build your content around 3 or 4 different keywords. Naturally written content will still get ranked for many keywords known as LSI Keywords. This will be done automatically. So, ONE POST – ONE KEYWORD!
In The Title Of Your Post
Your chosen keyword should be included in the title of your post. For example, the keyword for this post is ‘Where To Put Keywords On A Website’ and you can clearly see it is in the post title at the top.
Having your keyword in the title is very important, but also try to make the title attractive so people will be interested to click on it and come and read your content. A catchy title that includes your keyword is good for SEO! Do not forget this.
Within The URL
The URL is the link provided for the particular page or post you are creating. It is also known as the permalink. When building your page or post and you complete the title field with your keyword, very often the URL is automatically filled in for you. Personally I use WordPress to build my websites, and once the Title is filled in, the URL field copies the information automatically.
Before you publish your content, ensure your keyword is in the URL, and once you hit publish do NOT change the URL (Permalink) afterwards.
H Tags, also known as Heading Tags are also important for SEO and should not be overlooked. Again, you want to use your keyword in a Heading Tag.
Depending on your theme and when you publish your material, very often your post title will be displayed as a Heading 1 Tag. This in essence takes care of this section.
Use H Tags throughout your content to display clearly what the different sections are about. This is great for your readers and important for the search engines too. Remember, DO NOT STUFF your keywords. In my opinion, once the H1 Tag has your keyword, that is enough. The rest of the Heading Tags should be natural and relevant to what you are talking about.
The search engines are unable to read images, at least this is the case at the moment. So, if you add an image to your content you need to describe what the image is.
Always title your images and ensure the Alt Tag contains a description of what the image is about. Again, do not Keyword Stuff your image file names and alt tags. Use variations and make sure the descriptions are relevant to the image itself.
This is really great for readers too, as on occasion it is not unknown for images to fail when loading. Should this happen, the description will be displayed so people know what should be there. Also, people that struggle with their eyesight and use a screen reader will be able to understand what the image would be representing.
Although it does not carry huge value when it comes to SEO, it does still carry value so it is important you title images correctly.
The Meta fields are very important when it comes to SEO and it is your opportunity to shine in the search engines. The Meta Title and Meta Description fields allow you to customize what is shown in the search engine results, and this is your window to get ahead of your competition.
Ensure you have a great and attractive title that includes your keyword. Very often people simply use the same title as the post itself. If you use a different Meta Title this is fine but just make sure the keyword is in there.
Filling in the short description in the Meta field is your way to grab the attention of people in the search results. Be creative and ensure your keyword is in there too. If you do not fill in the Meta fields, then it is automatically filled in with content taken from your main page or post. If this happens, it might not be as effective as it could be if you did it yourself with your own personal touch!
Stop Looking At Keyword Density.
Keyword density is something of the past now. However, I do still hear a lot of people asking and worrying too much about it.
- How many times do I need to use my keyword?
- What is the percentage that my keyword needs to be used in my posts?
- Is 5 times too much to use my keyword?
- How many keywords do I need to use in each piece of content?
You can waste a lot of time and limit your productivity worrying about these things. Just remember, you are writing for your readers and not for the search engines. Follow the rules above and you will not go off course. Stuffing keywords and trying to rank for different keywords in each page or post will only hinder you, and you will not get too much in the way of good rankings either.
Too many people spend a heavy amount of their time trying to understand keywords and how/when to use them. It is only natural peoples opinions will vary and you are right to do your research and listen to what they have to say. My main point to you here is, do not abuse the rules for the use of keywords.
Overuse and keyword stuffing will not help you, no matter what you are told. The areas I have mentioned here are what you need to be doing in order to have good Keyword SEO! I hope it helps you.
My Final Advice
When you are constructing a website, it is essential that you learn good SEO techniques. Of course Keyword Research and use of Keywords are a couple of elements you need to understand, but there is more to learn. Long gone are the days of trying to manipulate the search engines with black hat techniques and tactics. Do this and you will fail.
Building a website and online business needs a plan of action and organization. These factors and a good tuition package that covers everything you need is important to follow. If you are looking to enhance your SEO skills and want to learn more about constructing a successful online business come and let me know!
Thanks for reading and if you have any questions or opinions on this subject matter, just reach out to me in the comments below and I will get back to you.