Where To Put Keywords On A Website

Although it is essential you learn the techniques and strategies for finding good low competition keywords, it is also just as important for you to understand where to put keywords on a website for best effect.

Keywords are an important aspect of SEO (Search Engine Optimization) and it is always advisable to follow the rules. Using them correctly can provide some great results when it comes to your website traffic, but applying them into your website incorrectly can really harm your results too.

Are you always asking where to put your chosen keywords into your website or blog? Have you done some research and heard a lot of conflicting opinions? Here I want to clear up exactly what you need to do and where you need to place your selected keywords to you get maximum results from searches.


The most important factor when creating your website is quality content. You can do the best Keyword Research and have really great SEO, but with content that is not up to scratch, you will achieve very little. Try not to focus too much on the keyword once you have it in its place, but write naturally and for the readers who are coming to read your material.

Although the search engines want you to follow rules, you are not writing for them. You are writing for the people that come to your website (real people) who are looking for quality information to help them. Do not forget this!

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Where To Place Your Keyword For SEO

Here I will list the areas where your keyword should be applied. Again, you will always have conflicting opinions, but this is the way I was taught to do it and it works. So, let’s start!

Once Within The Content Of The Page Or Post

When you write your content, always try to have the keyword in the opening paragraph of your material. The opening paragraph and as near to the beginning as possible is always the best. End of story!!

You will hear other people telling you that once anywhere in the content is fine, others will say in the first or second paragraph is equally good. Some will offer you advice to use it once at the beginning and once at the end of your content and so forth.

Trust Me

Put the keyword in the opening paragraph and as close to the beginning of the text as possible so it reads naturally. From there make sure the rest of your content is naturally written for the readers. Do not STUFF your keywords, there is every chance this will harm your rankings.

Also, focus on ONE KEYWORD for each post. Do not try to build your content around 3 or 4 different keywords. Naturally written content will still get ranked for many keywords known as LSI Keywords. This will be done automatically. So, ONE POST – ONE KEYWORD!

In The Title Of Your Post

Your chosen keyword should be included in the title of your post. For example, the keyword for this post is ‘Where To Put Keywords On A Website’ and you can clearly see it is in the post title at the top.

Having your keyword in the title is very important, but also try to make the title attractive so people will be interested to click on it and come and read your content. A catchy title that includes your keyword is good for SEO! Do not forget this.

Within The URL

The URL is the link provided for the particular page or post you are creating. It is also known as the permalink. When building your page or post and you complete the title field with your keyword, very often the URL is automatically filled in for you. Personally I use WordPress to build my websites, and once the Title is filled in, the URL field copies the information automatically.

Before you publish your content, ensure your keyword is in the URL, and once you hit publish do NOT change the URL (Permalink) afterwards.

Meta Title And Description - Where To Put Keywords On A Website

H Tags

H Tags, also known as Heading Tags are also important for SEO and should not be overlooked. Again, you want to use your keyword in a Heading Tag.

Depending on your theme and when you publish your material, very often your post title will be displayed as a Heading 1 Tag. This in essence takes care of this section.

Use H Tags throughout your content to display clearly what the different sections are about. This is great for your readers and important for the search engines too. Remember, DO NOT STUFF your keywords. In my opinion, once the H1 Tag has your keyword, that is enough. The rest of the Heading Tags should be natural and relevant to what you are talking about.


The search engines are unable to read images, at least this is the case at the moment. So, if you add an image to your content you need to describe what the image is.

Always title your images and ensure the Alt Tag contains a description of what the image is about. Again, do not Keyword Stuff your image file names and alt tags. Use variations and make sure the descriptions are relevant to the image itself.

This is really great for readers too, as on occasion it is not unknown for images to fail when loading. Should this happen, the description will be displayed so people know what should be there. Also, people that struggle with their eyesight and use a screen reader will be able to understand what the image would be representing.

Although it does not carry huge value when it comes to SEO, it does still carry value so it is important you title images correctly.


The Meta fields are very important when it comes to SEO and it is your opportunity to shine in the search engines. The Meta Title and Meta Description fields allow you to customize what is shown in the search engine results, and this is your window to get ahead of your competition.

Meta Title And Description - Where To Put Keywords On A Website

Meta Title

Ensure you have a great and attractive title that includes your keyword. Very often people simply use the same title as the post itself. If you use a different Meta Title this is fine but just make sure the keyword is in there.

Meta Description

Filling in the short description in the Meta field is your way to grab the attention of people in the search results. Be creative and ensure your keyword is in there too. If you do not fill in the Meta fields, then it is automatically filled in with content taken from your main page or post. If this happens, it might not be as effective as it could be if you did it yourself with your own personal touch!

Stop Looking At Keyword Density.

Keyword density is something of the past now. However, I do still hear a lot of people asking and worrying too much about it.Keywords - Where To Put Keywords On A Website

  • How many times do I need to use my keyword?
  • What is the percentage that my keyword needs to be used in my posts?
  • Is 5 times too much to use my keyword?
  • How many keywords do I need to use in each piece of content?

You can waste a lot of time and limit your productivity worrying about these things. Just remember, you are writing for your readers and not for the search engines. Follow the rules above and you will not go off course. Stuffing keywords and trying to rank for different keywords in each page or post will only hinder you, and you will not get too much in the way of good rankings either.


Too many people spend a heavy amount of their time trying to understand keywords and how/when to use them. It is only natural peoples opinions will vary and you are right to do your research and listen to what they have to say. My main point to you here is, do not abuse the rules for the use of keywords.

Overuse and keyword stuffing will not help you, no matter what you are told. The areas I have mentioned here are what you need to be doing in order to have good Keyword SEO! I hope it helps you.

My Final Advice

When you are constructing a website, it is essential that you learn good SEO techniques. Of course Keyword Research and use of Keywords are a couple of elements you need to understand, but there is more to learn. Long gone are the days of trying to manipulate the search engines with black hat techniques and tactics. Do this and you will fail.

Building a website and online business needs a plan of action and organization. These factors and a good tuition package that covers everything you need is important to follow. If you are looking to enhance your SEO skills and want to learn more about constructing a successful online business come and let me know!

Thanks for reading and if you have any questions or opinions on this subject matter, just reach out to me in the comments below and I will get back to you.

click here to see the full training package on keywords and seo essentials

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Chris Towers
Chris Towers
Internet Marketer And Owner at Cash On Your Hip
Hello there, my name is Chris and I am here to assist you in making a successful business online. Come and join me and follow in my footsteps and become a powerful presence on the internet.

I am an internet marketer and have a wide experience with website design, SEO Techniques and Content Creation.

Feel free to get in touch with me if you need anything. I will be happy to help you out!

14 thoughts on “Where To Put Keywords On A Website”

  1. Thanks for a great article that clarifies some of the rules surrounding keywords for SEO.

    After reading your article, I realized that I had paid no attention to meta tags, and so my next few hours are going to be spent putting that right.

    There was just one thing that bothered me ever so slightly regarding your article, was that the floating social media tags slightly encroach on the paragraph and so make reading the article slightly frustrating. Other than that one small problem this was a very nice looking, and very clear article.



    • Yeah Adrian, Meta Tags are often thing that can be either overlooked or not considered at all. It is always a great idea to use the meta fields as this is what is shown in the search engine results. It is your chance to display exactly the information you want.

      As for the social icons on my site, I will check them. This is not something I picked up on.



  2. This was a very useful article on where to put keywords on a website. I have heard so much advice that differs over the years and people tend to dissect the use of keywords too much. I like your basic advice that all of us can follow with ease and learn to implement without overthinking things. 

    I have pretty much moved to exactly what you suggest over the past four years. At first, I tried to listen and do what everyone was saying, but due to the conflicting advice I eventually came up with my own process. This has worked well and I have been able to get a lot of free traffic over the years from practicing good SEO.

    Knowing where to place the keywords and how often to use them is essential to ensure your content is not considered as using keyword stuffing. This is not hard, but some people make it hard. They feel they are stacking the deck in their favor by inserting keywords in places that make no sense. 

    Your offer to teach people about the ins and outs of SEO is a nice gesture, as there is so much misinformation out there, and you know what you are doing based on what I read in this article on where to place your keywords on a website. I do hope you have a lot of people take you up on that offer!

    • Thanks for your kind words Dave and I am happy to learn that you have gotten to grips with this issue over your years online.

      It is always good to see someone doing well after following the rules. It is proof that the system works.

      All the best to you.


  3. Keywords are an essential part of Search Engine Optimization. We have to select the right keyword in the opening paragraph so that it is read naturally by the readers. Keyword should be visible in the URL and in the title of the post. What I have learned is that once we do some research, we get to know that which appropriate keywords we should use for our post so that it attracts millions of readers. Thanks for the article. 

    • Build it up over time Fahim. To start with, you should be targeted low competition keywords which will gain traction a lot more easily than high competition keywords. 

      In the beginning you will not get millions of readers but over time this is completely possible as your website or blog gains traction and becomes an authority.


  4. The most amazing thing about keywords that Google ranks you for are sometimes not the ones you have chosen to promote yourself! Many times website content is ranked by Google from the quality content that has naturally been created from conversation.

    So it’s important to remember to keep the tone of one’s writing as natural as possible and if you create enough content (the going quota is around 1,800 – 2,000 words in an article) there is bound to be phrases in there that Google will rank you for without you even realizing they are keywords.

    Write, write, write!  Content is what makes organic traffic come to your site!

    • You are quite right. Content with a word count of 1800 to 2000 words will get rankings if it is of quality and helpful. The extra keywords you can rank for are called LSI Keywords and these can lead to enormous amounts of traffic. 

      Just remember to target one keyword per post and let the search engines do the rest naturally.


  5. Thank you so much, now have a very good understanding of where to place my keywords. I was always a bit confused with the META title and the actual title, you have cleared that up with this article. My experience with using keywords is that really you can focus too much on ‘stuffing’ you articles and it seems unnatural,  your approach has helped me to see where the actual KEY places are in terms of placement and let the rest flow. Thank you!

    • My pleasure Kae. 

      Keyword stuffing is a common tactic as well as attempting to get posts ranked for different targeted keywords. Write one post targeted at one keyword only and place that keyword in the places I have mentioned. 

      Let the search engines do the rest. You will naturally find you are ranked for other keywords (LSI Keywords) taken from your content anyway!

  6. Hello Chris,
    Thank you so much for your informative article. I have a blog website but I didn’t follow these rules. That’s why I wasn’t able to get the expected visitors to my post. Your post will really help me. When I wrote to my blog I wrote fluently. I didn’t know these things. Next time, when I will write again in my blog I will try to maintain these things. Thank you again.

  7. Hi Chris,

    This is a great, informative and an educative article. After reading your article, I have understood the concept of seriousness in order to create a website. SEO strategy was learned from your article and we got to know about the use of keywords to work on a web site, I found some important tips from your article that will help me to work.

    Thank you for writing an excellent review with all the helpful information.


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